JSON+LD | How to Specify Your Logo Image to Google

Why Should You Point out Your Logo to Google?

You use JSON-LD to say to Google “This is my logo”. But why should you point out your logo to Google? If you do – your logo will likely appear on the Google SERPS Page 1 if someone types in your organisations name.

It looks professional – not many businesses have cottoned on to this so your logo will be one of the select few – with Twitter, Facebook, Apple – just the big boys. That and your logo may appear on Google MapsSee here how to put your business on the map.

The JSON+LD Code That Specifies Your Logo Image


<script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "Organization",
      "url": "https://www.build-business-websites.co.uk/",
      "logo": "https://www.build-business-websites.co.uk/wp-content/uploads/2015/02/build-websites-clamming-up.png"
    }
    </script>

Put the above script anywhere inside your html page – either the BODY or the HEAD tag is fine (just not one foot in both camps)!

How to Verify Your JSON-LD Code That Specifies Your Logo Image

You can test that you have done it right with the “Structured Data Testing Tool” inside Google Webmaster Tools.

JSON+LD Verification Screen

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