25 Pages Every Website Needs | Website Content Checklist

The skillful author uses devices to keep us interested, to communicate information, to make us laugh and cry, to keep us on the edge of our seats. These devices include onomatopoeia, similes, alliteration, oxymorons, personification and many more.

In much the same way – a webpage author / publisher / designer / content producer has a variety of user interface tools (aka UI Devices or Presentation Patterns) at her disposal. Below is a comprehensive list of UI devices at the page level. (“page level” sees a web form rather than check boxes, buttons and input fields).

The 25 Pages Every Website Needs

Page Every Site Needs Purpose (Why?) Examples
Forms For data collection and validation like for filling out profiles or making a payment. Comment Form on About Us Page
Essays and Articles These pages are high in text and they discuss a topic in detail. They add the “personal touch” – feelings and emotions to a website. Give a bit of yourself. Discuss why relational databases and DBAs are an endangered species.

Web Page Types | The Key Online Presentation Patterns

– essay ( for an in-depth discussion of a topic )

– glossary ( for elaborating on context specific terminology )

– gallery ( for presenting an array of media thumbnails that link to a media page )

– media page ( a single video, image, audio recording, pdf, doc or other media )

– home page (the principal landing page, aka splash page of the website )

– contact us page (with contact form, Google Map, contact details and directions if appropriate )

– about us page ( provides information on the entity behind, and motivation of, the website )

– article page ( a page with titles, paragraphs and one or two images focused on a providing information )

– tabular page ( a page presenting information inside a table – most under-use it preferring the clunky article page pattern )

– how to page ( a use case in which the observable value is the “thing” in the title, done )

– use case page ( has main flow of events, pre and post conditions plus alternative flows to achieve observable value )

– help topics page ( a list of items that help is available for )

– help page ( MISTAKEN for help on other matters – usually the “help” is for using the site in question )

– troubleshooting page ( outward looking or introspective problem resolution page )

– Ts and Cs – ( terms and conditions, privacy policy, data protection, cookies policy )

– products and services ( description of the products and services the business – not the site – provides )

– faq page ( frequently asked questions )

– events page – ( list of up and coming events – for best results wrap with structured data ie JSON-ld and/or Microdata )

– people page ( gallery of people leading to the person page )

– person page ( the profile page of an employee with their role, title, and background – best when wrapped with structured data )

– search page ( a box in the corner often fulfills lightweight search needs )

– search results page ( aka SERPS with listing of the search results found )

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